ELIRE by QUBE Development is a boutique branded residence in the heart of Business Bay, managed by LUX*, one of the world’s most admired hospitality brands. With just around 100 homes, ELIRE offers a genuinely rare proposition in Dubai: a limited, service-led collection where the comfort of a private residence meets the seamless experience of a luxury hotel. Residents enjoy concierge, wellness, dining and bespoke lifestyle services curated by LUX*, wrapped in timeless architecture at one of the city’s most connected addresses.
The collection spans one, two and three-bedroom simplex apartments and expansive three and four-bedroom duplexes, all delivered fully furnished with premium finishes. Interiors are defined by generous proportions, floor-to-ceiling glazing and refined material palettes, with designer kitchens, elegant bathrooms and integrated smart-home technology throughout. The duplex residences offer double-height living volumes and dramatic city views, while the simplex homes provide effortless, lock-up-and-leave luxury for owners and guests alike. Freehold ownership is open to all nationalities.
Life at ELIRE is built around hospitality and wellbeing. Residents have access to a swimming pool and sky pool, a fully equipped fitness studio, a spa and sauna, a private cinema, wellness facilities and elegant social lounges, all supported by LUX* service standards. The Business Bay setting places the Dubai Water Canal, Downtown Dubai, the Burj Khalifa and DIFC within minutes, with an unrivalled choice of dining, retail and entertainment on the doorstep and Dubai International Airport a short drive away.
For investors, ELIRE combines the enduring appeal of a prime central location with the premium economics of a branded, hotel-managed residence. Homes of this type typically command higher rents, benefit from professional management and hold their value strongly on resale, particularly given the scarcity of comparable service-led product in Business Bay. Prices start from approximately AED 2,500,000 for one-bedroom simplexes, rising through the two and three-bedroom homes to the signature duplexes. QUBE offers a 60/40 payment plan on the simplex residences and a 45/55 plan on the duplexes, with completion anticipated around the second quarter of 2029.
ELIRE is for those who want their home to work as effortlessly as a five-star hotel while retaining the privacy and permanence of ownership – a trophy address in the centre of Dubai, delivered by a developer devoted to service and detail. Reserve your residence with Lux Abacus for direct developer access, transparent pricing and complete support from reservation through to handover.
Business Bay remains one of Dubai’s most sought-after and supply-constrained addresses, a central district where residential demand consistently outpaces the delivery of genuinely premium, service-led product. Within this context, a boutique, LUX*-managed collection of only around 100 homes is exceptionally rare, and that scarcity underpins both the lifestyle and the investment case. Owners gain a turnkey, fully furnished residence that can be enjoyed personally, offered to guests through a managed programme, or held as a trophy asset in a location that has proven remarkably resilient through market cycles. The fusion of hospitality and ownership also future-proofs the home: professional management protects condition and value, while the LUX* name provides an internationally recognised standard that resonates with tenants and buyers alike. For those seeking a landmark residence in the centre of the city – one that combines architectural elegance, five-star service and enduring investment logic – ELIRE stands among the most compelling branded opportunities Dubai has to offer.
