Chic Tower is a forty-one storey luxury residential tower by DAMAC Properties in partnership with world-renowned jeweller de Grisogono, located in the heart of Business Bay overlooking Dubai’s iconic Canal. Inspired by the healing properties and mesmerising beauty of turquoise, Chic Tower reimagines luxury living through a wellness-first design philosophy that transforms the concept of home into a holistic lifestyle experience where opulence and wellbeing exist in perfect harmony.
The tower offers an exceptional collection of studios and one to four-bedroom apartments, each designed with uncompromising quality and an attention to detail that reflects de Grisogono’s reputation as one of the world’s finest luxury brands. Both the interior and exterior design take influence from the jeweller’s iconic creations, with the main concept centred around turquoise, a gemstone celebrated throughout history for its beauty and restorative properties. The result is a building that sparkles against the Business Bay skyline, a jewel-like landmark that redefines the neighbourhood’s architectural identity.
The wellness offering at Chic Tower is unparalleled in Dubai. Seven revitalising baths have been designed to extract toxins and restore radiance, spanning hot baths, cold baths, salt baths, and mud baths, each offering a unique tonic to the stresses of modern life. The beauty bar is a Dubai first, where custom-made creams are developed by specialist technicians to address each resident’s specific skin needs. A state-of-the-art gym extends from the lobby into an outdoor calisthenic training area, while the Podium level houses a complete spa, cabanas, and a one-hundred-and-eighty-metre lazy river that meanders through the landscaped surroundings.
The Podium level is a destination in itself, offering pools, juice bars, playgrounds, football arenas, and party zones alongside the wellness facilities. Above the Podium, a cascade of undulating terraces inspired by the waves of Dubai’s Canal rises toward the building’s crowning feature: a stepped roof where water trickles from one pool to another, evoking layers of rock shaped by centuries of natural erosion.
The super luxury three and four-bedroom residences on the upper floors feature private terraces with flowers, plants, infinity pools, personal gyms, and projection screens for private cinema experiences. Every habitable space in Chic Tower has been designed with wellbeing in mind, from the masterful use of natural light to the calming material palette that runs throughout.
Located in Business Bay with Dubai Canal at its doorstep, Chic Tower places residents minutes from Downtown Dubai, Burj Khalifa, Dubai Mall, and the Dubai International Financial Centre. Two metro stations serve the immediate area, and Dubai International Airport is a fifteen-minute drive. The Boxpark retail and dining destination is within walking distance.
Starting prices begin at approximately AED 1,200,000 for a studio and AED 1,460,000 for a one-bedroom, with two-bedroom residences from AED 4,270,000. DAMAC offers a twenty-sixty-twenty payment plan with twenty percent on booking, sixty percent during construction, and twenty percent on completion, with handover scheduled for 2026.
Purchasing at Chic Tower through Lux Abacus provides buyers with direct developer access, transparent pricing, and personalised guidance throughout the acquisition process. This is a rare opportunity to own a branded de Grisogono residence in one of Dubai’s most connected and sought-after business and lifestyle districts.
