The studios at Rove Home Marasi Drive are the sharpest expression of the brand’s philosophy: compact, fully furnished and engineered so that every square foot performs more than one job. Rove’s in-house design team specifies flexible furniture systems that let the space work as a home office through the day and open into a proper living and sleeping area in the evening. Joinery is built in rather than bought in, storage is concealed, and the material palette — warm timber, matt stone, brushed metal — is chosen for durability under short-let use.

A full-height glazed wall opens to a private balcony with canal, park or Downtown aspects depending on the line. The kitchen is fully fitted with integrated appliances and stone surfaces, and the bathroom is finished in large-format porcelain with a rainfall shower. Smart-home controls cover lighting, climate and access.

Residents have the run of the building’s amenity programme — pool deck, gymnasium, yoga and wellness studios, spa, sauna and jacuzzi, padel court, outdoor cinema, gaming and social lounges, landscaped gardens and a sky terrace — plus the ground-level Rove Cafe, co-working floor, soundproof meeting pods and direct park access.

For investors this is the most liquid unit in the building: furnished branded studios in Business Bay let quickly on both long and short tenancies and require no fit-out capital. From AED 1,040,000 on a 10 per cent booking, 40 per cent construction, 50 per cent handover plan completing Q1 2027. Contact Lux Abacus for direct developer access.