Rove Home Marasi Drive Properties for Sale

Rove Home Marasi Drive is the second Rove Home branded residence in Dubai and the most central, occupying a canal-front plot on Marasi Drive in the heart of Business Bay. Developed by IRTH in partnership with the Rove Hotels brand, it extends one of the region’s most successful lifestyle hospitality names into residential ownership — fully furnished, fully serviced and designed around the way people in their thirties and forties actually live in a dense city.

The proposition is deliberately different from the standard Business Bay tower. Rove Home is conceived as a complete ecosystem rather than a stack of apartments with a gym on the podium. Interiors are delivered furnished to Rove’s own design specification, with vibrant art installations threaded through the public areas and a material palette that is warm, durable and unapologetically contemporary. The brand’s forever-young spirit is expressed in the detail: flexible furniture systems that let a studio work as a home office by day and a living space by night, generous shared work areas, and social programming that turns the building’s amenity floors into places residents actually use.

Marasi Drive itself is one of the most attractive stretches of Business Bay. The canal-side promenade offers a genuine walkable waterfront with restaurants, cafes and moorings, a rarity in a district otherwise defined by towers and arterial roads. Downtown Dubai and the Burj Khalifa are minutes away, DIFC and City Walk are a short drive, and both Sheikh Zayed Road and Al Khail Road are immediately accessible, putting Dubai International Airport within roughly twenty minutes. For owners, this is the combination that drives occupancy: a leisure address with a business commute.

The amenity programme is extensive and firmly lifestyle-led. Residents have access to a swimming pool and pool deck, a fully equipped gymnasium, yoga and wellness studios, spa treatment rooms, sauna and jacuzzi facilities, a padel court, an outdoor cinema, gaming and social lounges, landscaped gardens, dedicated children’s spaces and a sky terrace with canal and Downtown views. Ground-level provision includes the Rove Cafe, soundproof meeting pods, a substantial co-working floor, a convenience store and direct access to the adjacent park — more than sixteen thousand square feet on the ground level alone.

The unit mix comprises fully furnished studios, one-bedroom and two-bedroom apartments, with half-floor and full-floor options available to investors seeking scale. Studios begin at AED 1,040,000, one-bedroom residences from AED 1,600,000 and two bedrooms from AED 2,400,000. The payment structure is a fifty-fifty arrangement: ten per cent on booking, forty per cent through construction and fifty per cent on handover, which is scheduled for the first quarter of 2027. All payments are escrow protected under RERA regulation.

For investors the case is straightforward. Fully furnished branded stock in Business Bay commands a meaningful rental premium over unbranded equivalents, performs strongly in the short-let market given the Rove name’s recognition among travellers, and requires no fit-out capital or furnishing effort from the owner. Rove Home Downtown, the first in the series, sold through to buyers from sixty-five nationalities with a near-even split between residents and overseas investors.

Lux Abacus works directly with IRTH on Rove Home Marasi Drive, giving our clients access to first-release inventory, preferential floor and line selection and payment terms that are not always advertised. Speak to a Lux Abacus advisor about current availability and short-let onboarding after handover.